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Good content is still the best way to connect with and engage customers. These can be potential customers that may make a purchase on your Shopify store, or customers who have made a purchase in the past.

While social eCommerce is a good way to make your store and products easily shareable, a well crafted and rich sales pitch is better delivered through emails. That’s why email marketing is still more effective than social media marketing.

Social media marketing is not simply about posting updates or information on social platforms. It is about listening to customers and enabling them to share your brand with others. Shopify makes it easy to integrate your social strategy right out of the box, and there are a number of apps to build your Shopify social eCommerce.

You’d be surprised at how easy it is to turn Shopify social and reap the rewards from customers being able to easily share your products, make recommendations to their networks, and provide useful feedback about how they use and interact with your products.

People like free things. According to a Priceonomics article, if given a choice between getting a $10 gift card for free vs buying a $20 gift card for $7 (where people gain $12 instead of the free $10), almost everyone opted to get the $10 gift card. People really like free things.

A free giveaway on your Shopify store can go a long way to entice potential customers and build better branding.

You put a lot of effort into creating a great product that you know people are going to love and one that will create value for your customers. You’ve also created a great Shopify store to sell this product. You have thought of a business plan, thought of ways to provide great customer support, implemented social sharing, and ways to improve end-to-end customer experience.

But all these matter only when people are already on your Shopify site and make a purchase. Marketing your store and products to new customers

I hope our friends in the U.S. enjoyed the holiday weekend, and Happy Independence Day smile . As always, a new month means a look at our customer service team’s progress, so we’re going to examine our support team’s metrics for June.

Our happiness reports are public so that