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Promotions, flash sales, and discounts are a good way to clear out inventory and increase your sales. Your Shopify store comes out-of-the-box with the ability to provide discounts through promo codes for your products.

You can select a discount as a dollar value or a percentage off of the original price of a product. But you may want to give customers different discounts based on specific products (or product variants) or deals for only a certain time-period after which these automatically expire. Enter the Daily Deal app.

A lot of the focus on marketing for eCommerce store is placed on advertising, pay-per-click campaigns, or other customer acquisition strategies. However, there are tons of opportunities to market to users who are already on your site to improve conversion rates or customer retention.

There are several examples of missed opportunities for retention or further marketing on eCommerce sites. For example,

Your brand is one of the most important assets for your business. Making that extra effort to enhance your brand can leave a positive and memorable experience with your customers. Shopify gives you a lot of options to customize the digital presence of your brand, but your online store is not the only experience your customers are going to have with your brand.

In our post about building customer loyalty, we discussed how important the end-to-end customer journey is for a positive experience — from the second the customer lands on your online store, all the way to their experience when they receive and open your product package. In this post, we will focus on the Shopify Order Printer app and how it can help enhance the package branding, while also streamlining your backend work.

While Shopify is great for managing products, orders, and other store functions, blogging with Shopify can be a bit of a drag. The blogging interface isn’t incredibly intuitive, and the experience isn’t geared towards serial writers. However, understanding the way Shopify blogs work can be very helpful and alleviate some of the issues while blogging using Shopify.

Why Should I Blog?

First of all, let’s back up for a second. Why do you even need to blog in the first place?

While Shopify makes store management easy even though there are tons of options and capabilities, there are a couple things we don’t like managing. Product variants are part of that list (and why we sell the Product Customizer). While Shopify has a variants manual around for help, there are still