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This is a guest post from Patrick Foster, an eCommerce entrepreneur, coach, and writer. He currently writes on EcommerceTips.org where he shares engaging eCommerce content for entrepreneurs, bloggers and business owners.

So you have decided to take the plunge and start your own eCommerce journey? Good.

Got your products sorted? Been through market validation? Now, the next logical step is to build up a solid online brand that will help launch your products to the world. Here are some top tips on how to get the most out of your entrepreneurial journey with Shopify.

As we get to a little over halfway through the year, let’s take a step back from all the shop tips and store enhancements you’ve been reading about. In this post, we will focus on things that we all try to look for in eCommerce stores. These are often part of our objections to purchase from a particular store, and you can gain Shopify sales by addressing these.

Here are five basic things that can help overcome these sales objections, and that customers seek in Shopify stores.

Every Shopify store I talk to wants the same thing: to build a base of loyal customers who love their products and buy from their store regularly.

Wanting and having are different things, though.

Some stores try and take a quantitative approach by signing up for every analytics service they can and measuring all the things. Others take a more qualitative approach and try to find common characteristics their customers share and create an experience that they believe will resonate with their customers.

The problem with both approaches is

Every Shopify store I talk to wants the same thing: to build a base of loyal customers who love their products and buy from their store regularly.

Wanting and having are different things, though.

Some stores try and take a quantitative approach by signing up for every analytics service they can and measuring all the things. Others take a more qualitative approach and try to find common characteristics their customers share and create an experience that they believe will resonate with their customers.

The problem with both approaches is

A Shopify store may not be your first or only presence online. Many people build a following on external sites or blogs before thinking of selling products online. Even after starting a Shopify store, some people may want to continue their presence on external sites or blogs. In such cases, you don’t always have to send people over to your Shopify store to purchase products. You can start selling your products on external sites by embedding the Shopify Buy Button on those sites.

In this post, we will go over how to set up the Buy Button for your Shopify products, and the advantages and limitations of using the button.