engage customers RSS

In the past, we’ve written about how to encourage customers to give reviews for your products. Shopify makes it easy to showcase and manage product reviews through their free Product Reviews app.

In this month’s featured app, we take a look at how you can build upon the Product Reviews app to actively and automatically seek reviews from existing customers.

Every Shopify store I talk to wants the same thing: to build a base of loyal customers who love their products and buy from their store regularly.

Wanting and having are different things, though.

Some stores try and take a quantitative approach by signing up for every analytics service they can and measuring all the things. Others take a more qualitative approach and try to find common characteristics their customers share and create an experience that they believe will resonate with their customers.

The problem with both approaches is

Every Shopify store I talk to wants the same thing: to build a base of loyal customers who love their products and buy from their store regularly.

Wanting and having are different things, though.

Some stores try and take a quantitative approach by signing up for every analytics service they can and measuring all the things. Others take a more qualitative approach and try to find common characteristics their customers share and create an experience that they believe will resonate with their customers.

The problem with both approaches is

Lifecycle emails are sent to customers at different points during the lifetime of their interaction with your Shopify store. These emails extend your interaction with the customer beyond a single purchase on your store. You can build loyalty and engagement, create advocates, and get repeat purchasers using these emails. All of these ultimately increase your brand value and revenue.

In this post, we will look at the importance of lifecycle emails, highlight the different types of emails, and list a number of Shopify apps you can use to automate lifecycle emails.

The holidays are fast approaching. Your to-do list is ever-growing, and your stress levels are increasing. Ever wish you had a couple of extra a hours in the day? Sometimes you need to take a step back and see if you can automate some tasks to lighten the load.

Social media is something that can easily be automated. We all know it has some great long term benefits, but right now it kinda feels like it’s not a priority. Surely no one will notice if you don’t send any tweets or update your Facebook status today…right?